Today’s businesses – start ups, big or small, all of them require a combination of thinking, solutions and smart engagement. Perhaps the era of consumer dialogues has to morph and evolve into a brandscape full of relevant and action – creating ‘brandlogues.’
We help businesses do this.
We leverage our decades of brand building experience. Mining learnings from our immersion into different market scenarios, we combine them with our insightful understanding of strategy and decision research. With a focus on creating customer- facing and actionable solutions.
Our familiarity and branding expertise extends across products and services, old and new media. We work independent of the size of the business and possess the competencies to map a brand journey, describe and detail the execution drivers and build in suitable measurement interventions.
Working with Brandlogues means you get a well crafted, customized and outcome driven approach to every project. This is our method of staying engaged with you and your businesses in a meaningful and brand-empathetic manner.
Raj Mohan Tella is a marketing and advertising professional whose Doctoral Thesis is on Corporate Branding Frameworks.
Rohit Lingineni is a senior marketing and brand design professional with an MBA from Melbourne Business School.
There are 7 start points of branding that we are convinced are essentials in marking your brand. Answers to the start points could be the beginning of the brand discovery process. We view this as a fundamental and first step in the branding journey.
High adrenaline, high need for a brand. A method in the madness is important to get your start up story in place. More importantly create the right kind of associations, talking points and how to sow the seeds of brand tales and credible brand folklore.
So you have decided to go to the market with plenty of planning and forethought. This must certainly be an awesome feeling for you and the teams. No two ways about that, but you may just want to pause for a few moments and ask yourself
We define oneness as the ability of the brand/entity to communicate in a single-minded manner across various mediums. It is the foresight and diligence of the communicators that ensure brands.
What makes social fashionable for us is that we consider social as a part of the marketing plan and the branding journey. In fact, for us the starting point is the brand and our methodology towards social draws judiciously from this aspect
Owners and managers of strong brands are not fixated merely on the here and now, but take a long-term view of the management of a brand. They possess a unique combination of intuitiveness and logic to create those associations about the brand
Websites are living entities. More so ecommerce websites. They seem to be in a constant chase of remaining in step with what is happening in the marketplace and trying hard to contextualize themselves in the digital journey.
All organizations are not alike. All leaders don’t do the same thing the same way. Employees are not predictable in their preferences and comfort factors. Therein lies the genesis of a simple Culture Assessment Tool for an organization.
Group branding means fathoming the persona and orchestrating integration across the various entities within a Corporate Group. It brings to our minds a group of Geese in flight. They look perfect like a team, yet each knows its role.
Imagine some of these situations: “We never know where the consumer is going to be at any point in time, so we have to find a way to be everywhere” “Ubiquity is the new exclusivity” – Linda Kaplan Thaler
Nothing works better than consistency in personality and tone. Ask yourself what is the personality of your brand. Is your brand fact-driven, serious, fun, caring, in the face, rebellious or intelligent? How sophisticated is it?
Brand managers in NGOs know that branding is more than just a logo or a symbol. It is a psychological construct, which requires nurturing, managing and continuity across elements and time. Brands and branding are similar
If you are an organisation that’s looking to begin a committed brand journey but is not sure of the direction, we are available for a quick consult session. A quick consult is a one day session where we gather relevant inward-looking information
Organisations and universities can approach us to speak on specific brand topics. Creating new brands, re-orientation of existing brands, brand valuations, culture integration, marketing objectives, brand immersion across departments