A smartly structured 8-hour brand unpeeling workshop with the objective of building your brand framework
Startups are unique.
So are their mindsets or ways of looking at the future. Many of them believe that quickly building an idea, testing it, getting critical mass is the first part and then follows the challenging and expensive process of building a brand around the idea.
This thinking needs a revisit and the discovery of the pervading concept of brand and the method of branding in the interest of the idea; and the quick scale up that startups are looking for in the near future.
For us at Brandlogues, brand is what others think of your idea, organization, people, and the solution. Those associations that can be recalled, which in turn add to your idea being preferred over others or the idea developing the right kind of stickiness.
Think of branding as that DNA which differentiates your idea and its relevancy from everyone else competing for the same mind space of your future customer. Think of branding as that beacon which can give you clarity on many of your business decisions. Think of branding as that identifiable attribute which helps you measure the progress of the journey.
And when your startup has intent to achieve all of the above with a method, you have got the branding process into your future building kit. To get this going in the right earnest, idea-focused startups need a tool, a discipline and a method to reach this goal post.
Therein lies the genesis of Brand Peel, a smartly structured 8-hour brand unpeeling workshop with the objective of building your brand.
It’s a proprietary brand framework for startups from Brandlogues. Conceptualized with diligence, empathy and intuitiveness, it has been filtered from over 50 person-years of experience in building brands.
Brand Peel is customizable and is anchored by two experienced branding professionals. Raj Mohan Tella and Rohit Lingineni. Raj with over 3 decades of branding experience is deeply immersed in conceptualizing branding frameworks and brand design. His doctoral thesis is on creating frameworks for building corporate brands. Rohit, an MBA from the Melbourne Business School, has over a decade of experience in building and supporting brands of all sizes across industries in India, Europe, Africa and Asia Pacific.