The Beauty of Chemistry
Vivimed, a mid-sized specialty chemical ingredients company, was looking to change perceptions of being a home-grown local supplier and expand its business to become a preferred provider for Global Cosmetics and Pharmaceutical giants. The Beauty of Chemistry – a simple brand thought that became the call-sign for an aggressive global expansion plan. One that helped them grow 20X.
Every day a new shade of fashion
Fashion and its unpredictability was taken care in 30 Shades. For a startup wanting to create a new fashion destination, our branding solution was a unique aggregation of high end designers. All threaded together in an online ambience of style, stellar feel and that much sought after panache. 30 Shades is today a niche online designer aggregation platform. With a clear plan for guide stores and enlarging the portfolio of designers.
Every step is a safe step
India’s largest climbing products company positioned to service B2C and B2B markets. A diverse range that demands a customised tone and brand voice for each of the segments. We met the challenge by unifying the brand under the proposition of safety. For Sagar Asia it was ‘safety – every step of the way’. Across India, Europe, Middle East, from homes to aircraft hangars, our branding plays an impacting role.
Smarter Networks. Smarter Choice
Netxcell, a B2B Value Added Services company in the Telecom Technology space had global aspirations. The hurdle – unpreparedness of its workforce, the majority of who believed they were too small to succeed in the global market place. Size doesn’t matter, smarter networks do – was the message the brand delivered through a series of internal videos. Successful entries into two new continents is what the belief that the smart underdog can win achieved for this brand.